Forget typical.

Data-led digital and growth strategy done differently.

Insightful strategy complemented by polished execution.

An excellent partner to anyone looking to accelerate discovery of a good product/market fit and grow an established position.

Reliably and regularly delivers high-quality work that actually moves the needle.

738% ▲

Improvement in ad spend efficiency

64% ▼

Reduction in customer acquisition cost

176% ▲

Year-on-year revenue growth


Increase in landing page conv. rates

Ever wished your agency worked differently?

Welcome to atyp. Based on 20+ years of experience in agencies, small businesses and corporates, we’ve structured our approach to work better for you!

Forget inexperience.

  • We collaborate with trusted senior consultants.
  • We boast extensive experience in agencies, startups and corporates.
  • All of our clients are led by dedicated senior-executive focus.

Forget box-ticking.

  • We focus on tailored work that will help you get the best results as quickly as possible.
  • If we don’t fully believe something will contribute to this, we won’t sell it to you.

Forget rigid retainers.

  • We work flexibly and fixate on outcomes, not billable hours.
  • We give you focus, dedication, passion, and clear deliverables.
  • We strive to make the biggest impact in the shortest time.

Forget generic strategy.

  • We specialise in laser-focused, data-led strategies.
  • These are integrated, pragmatic and proven to work at scale.

Forget being a number.

  • We’re an agile boutique and we have no desire to manage a large portfolio.
  • We build long-term relationships with businesses and entrepreneurs we feel strongly aligned to. 

Forget siloed thinking.

  • We specialise in integrating with existing teams and driving alignment across organisations.
  • We work as effectively with tech and data functions as we do creative departments.

How we work

Our data-led strategies are driven by a consistent, proven approach that’s delivered exceptional results across a multitude of industries. 


1) Discovery
Every initiative we work on begins with a thorough discovery process, incorporating: preliminary research and data analysis, surveys, and meetings with stakeholders.

The objective is to identify and isolate business issues. As part of this, we establish: what data is readily available, and what additional data should be recorded, tracked and reported.


2) Immersion

Once we have a good foundational understanding, and know exactly what problems we’re aiming to solve, we undergo an exhaustive process of brand and product immersion, incorporating more extensive research, data analysis, and surveying.  


3) Strategy

Outcomes from our exhaustive discovery and immersion processes inform the development of a bespoke integrated strategy, designed to incisively address key business issues at scale.


4) Iteration

Data analysis, testing and learnings are fed back into the relevant teams and functions to drive ongoing improvements in process and performance.

Core services​

  • Digital strategy
  • Growth strategy
  • Data strategy
  • Team strategy
  • App strategy


  • Demand and lead generation
  • Content marketing
  • Community building
  • Training
  • Change management
  • Analytics
  • Data analysis and reporting
  • Marketing automation
  • Rewards programs

Supporting services

  • Market research
  • Multivariate testing
  • Conversion rate optimisation
  • UX/UI design
  • SEO implementation
  • Paid Media management
  • Copywriting


“Tim uses his intellect and creativity to produce a high volume of impactful output with tremendous speed. Tim is an asset to any team because he reliably and regularly delivers high-quality work that actually moves the needle.”
—  Jamie Kleyweg, Lead Product Designer at JEFF Fitness
“Tim is one of those rare talents who is both incredibly data-driven and creative, and thus able to bring great strategic vision to a business. Tim was always willing to empower and enable others by giving them the tools and insight to thrive.”
—  Mikayla Humphries, Brand Communications Specialist
“I have been fortunate to work with Tim across two high-growth businesses: GetSmarter is an online education company and JEFF is an online fitness company. In both companies, Tim has played a crucial role in marketing and growth. Tim’s capabilities really shine in consultancy roles tightly engaged with senior leadership.”
— Sam Paddock, Entrepreneur; Investor; founder of GetSmarter and CEO at JEFF
“Tim’s knowledge of full-stack digital marketing and growth is an enormous asset to anyone he works with. His experience ranges across businesses of all sizes, and his insightful strategy is complemented by polished execution. If you’re looking for help with digital marketing, I’d recommend Tim unreservedly.”
— Carl Thomen, Product Marketing Lead at Peach Payments
“Tim is a diplomatic, strategic, fast-thinking, skilled, knowledgeable, hard-working, insightful and incredibly determined leader and I wouldn’t hesitate for a second to have the opportunity to work with him again. He is an asset to any team!”
— Nadia Blumer, Copywriter and Marketer
“Tim was instrumental in setting up our growth team at World Wide Creative. He introduced an analytical perspective to our services, adding a deep level of critical thinking to the marketing delivery that we were already pretty good at. He showed an outstanding aptitude for analysing data looking backwards and providing impactive recommendations moving forward.”
—  Fred Roed, CEO at HeavyChef; former CEO at World Wide Creative

Hi, I'm Tim.

I’m the founder of atyp.


I was first exposed to digital marketing 20+ years ago, when I established a content network in the early days of blogging — helping businesses grow has been my obsession ever since! I’ve been privileged to collaborate with many incredible people, working on transformational strategies for major brands:

To name just a few. Most recently, I helped grow JEFF Fitness from a tiny startup to a global community with customers in 73 countries! I also co-founded a ceramics brand, Calico Ceramics, with my wife in 2018, and we’ve grown revenue by 176% over the past year. I’ve worked extensively with and for agencies, across a wide range of industries — much as I’ve enjoyed many of my experiences, I’ve grown frustrated by the same old inefficiencies and misalignment.


Which brings me here, where my mission at atyp is to work better for you. I’m excited to do things differently!